Every lead vendor, every type, every price — in one place. Know what to order and where to order it.
Lead Sources
Vetted lead sources used by top FFL producers. Click any card to order directly.
The official FFL lead platform. Access direct mail, digital, and real-time leads from one dashboard. Integrated directly with your FFL Gateway account.
Call your leads 5× faster. FFL agents get 30% off street pricing every month. Predictive dialing with CRM integration — built for high-volume producers.
Reply-card mailers sent to targeted zip codes. Prospects physically mail back to request info — among the highest-intent leads available. Order through Integrity LeadCenter.
Prospects who filled out online forms requesting life insurance quotes. Faster to receive, lower cost per lead. Best paired with a power dialer for speed-to-contact.
Generated from Facebook and Instagram ad campaigns. Warm prospects who engaged with targeted content. Great for building a personal brand while generating pipeline.
Older leads at a fraction of the cost. Perfect for new agents building dial volume or experienced producers who want more dials at low cost. Stack with a power dialer.
Agent virtual support for lead management, admin work, and content creation. Endorsed by FFL — free up your time to be on the phone instead of behind a desk.
Track every lead, every follow-up, every close. A CRM is non-negotiable at volume. Ask your upline for the recommended platform your team is standardized on.
Pro Tip
The first agent to reach a lead wins the sale 78% of the time. A power dialer isn't optional at high production levels — it's infrastructure. FFL agents get 30% off ReadyMode every month.
Best Practices
Speed to contact is the single biggest factor in conversion. A lead goes cold fast — the moment it hits your system, pick up the phone. Every minute you wait, someone else is dialing.
Most agents give up after 1–2 attempts. Top producers dial each lead a minimum of 5 times at different times of day before marking it unresponsive. The money is in the follow-up.
When you don't get an answer, leave a compelling voicemail AND send a text immediately after. Two touchpoints from one attempt. This alone can increase contact rates by 30%+.
If it's not in your CRM it doesn't exist. Log every attempt, every conversation, every callback time. Agents who track consistently outperform those who don't — every time.
New agents: start with direct mail — highest intent, easiest to convert. Once you're proficient, layer in internet and social leads for volume. Aged leads are great for building phone confidence.
Inconsistent production almost always traces back to inconsistent lead ordering. Set a weekly lead budget and order on a schedule. Treat leads like inventory — always keep the shelf stocked.